Work Experience
As Senior Product Manager at Choreograph, I lead product work across our marketing technology suite. This includes enabling our flagship product to interface with clients' AI agents, and helping the wider team build the practical skills to use AI tools efficiently and responsibly.
• Defining the product vision, strategy, and roadmap.
• Conducting market research and competitor analysis to identify opportunities and threats.
• Collaborating with cross-functional teams including engineering, design, marketing, and sales to ensure successful product development and launch.
• Gathering and prioritizing product requirements from stakeholders and customers.
• Monitoring product performance and making data-driven decisions to optimize features and user experience.
• Managing the product lifecycle from ideation to end-of-life.
At EssenceMediacom I have transitioned into a Product Owner role, where I focus on managing one of the Epic products of our digital suite, for clients in the advertising and media sectors.
• Defining the product vision, strategy, and roadmap.
• Conducting market research and competitor analysis to identify opportunities and threats.
• Collaborating with cross-functional teams including engineering, design, marketing, and sales to ensure successful product development and launch.
• Gathering and prioritizing product requirements from stakeholders and customers.
• Monitoring product performance and making data-driven decisions to optimize features and user experience.
• Managing the product lifecycle from ideation to end-of-life.
• Ensuring the project is delivered on time, within the scope and budget.
• Creation of Impact Assessments, SoWs, OOMs
• Managing a programme of projects
• Overview and track the finance of each single project and reporting.
• Main point of contact for clients.
• Coordination with the Project Management team and managing of the Developers, and QAs resources
• Implementation and Improvement of processes and delivery workflow.
• Responsible for creating and updating project documentation.
Award-winning product and service design consultancy.
Managed a project for The Royal Mint.
• Took over an in-flight and delayed project and modified processes to regain traction and keep the project on track.
• Organized client deliverables and documentation into a central point for visibility and tracking.
• Managed client expectations on the scope and timelines.
Usablenet is a global technology leader for mobile and multichannel technology, named one of the top 10 Most Innovative Companies.
I have managed and delivered projects for Tesco Groceries, Vans, The North Face, AirAsia, The Body Shop, and many others, with products such as Mobile websites and Accessible solutions.
• Ensuring that RWD, Mobile and Accessibility projects are delivered on time, within scope and budget.
• Coordinate Developers, QA, and Creative resources.
• Managing and delivering projects and integrating mobile and assistive solutions through their full SDLC.
• Assessing and reviewing SOW and Business Requirement document in order to create feasible project plans.
• Managing the relationship with client and all stakeholders
• Creating project documentation (Project Plan, PRD, Lessons Learned ...).
The biggest Poker Affiliate in the world. Managed the Italian market and grown its client base.
• Day-to-day operative service, optimization and development of existing business relationships.
• Sign up new business partners and kick starting the business relationships.
• Backup for internal support and affiliate websites in the areas of problem analysis and solution development.
• Negotiation, rollout and monitoring of various promotions in cooperation with our affiliate and various internal departments.
• Consulting and support the IT Department in planning and implementation of technical applications for the company’s product development.
• Responsibility for setting up and reporting the various Key Performance Indicator.
• Knowledge of the Italian eGaming Market and actively support the Italian Business Unit.
• Develop focused campaigns to attract new sign-ups, VIPs and increase customer lifetime and loyalty.
Worked as a freelance web developer. I gathered requirements, and engineered and built websites.
• Gathered client's requirements.
• Developed websites following the scope and tracking the budget.
• Managed clients reviews and amendments.
• Managed post release improvements.
